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Effective and digestible communication is incredibly important to every company, regardless of size or industry. It is crucial for planning, company operations, building competencies, and creating a highly-skilled, motivated and committed workforce. When it comes to strengthening communications, most companies often turn to traditional voice and email channels. While these methods are helpful, in today’s increasingly competitive business environment, relying on these tools alone is no longer enough.

There’s an old adage that says, “slow but steady wins the race.” While this may apply to some fields, in business communications, slow but steady doesn’t always lead to success. An available but slow cloud-based communications service, for instance, won’t cut it, especially for businesses with remote teams. Poor voice, video, or chat quality could not only lead to ineffective communications, but could also mean a loss of productivity and, in turn, a loss of revenue. That’s why it’s crucial for businesses to maintain business connectivity and network reliability each and every time.

First impressions are crucial for businesses. In fact, it’s one of the keys to winning over customers as well as for creating profitable, sustainable, long-term partnerships with clients. This is why it’s important for businesses to put their best foot forward in all of their encounters with customers. And for many companies, these initial encounters often happen over the phone, so ensuring that customer calls are handled professionally and efficiently is of the utmost importance.

As today’s workforce becomes increasingly mobile and distributed, organizations need access to the right tools and equipment that let them enable consistent and effective communications and collaboration across their teams. Crystal clear audio quality is especially important to ensure business conversations, regardless of the environment in which they occur, are understandable and meaningful.

Today's businesses communicate much differently now that companies are taking advantage of VoIP technologies, cloud communications, third-party integrations, and other tools that are aimed at helping to foster productivity and efficiency in the workplace. In 2017 alone there has been a steady increase in the availability of Unified Communications (UC) in addition to team messaging and other collaboration tools that help businesses work in a much more effective manner.