Products

Call centers collect and generate a massive amount of data on a daily basis. Yet in most of these operations (and especially in legacy call centers), the data being tracked and analyzed has always been quantitative in nature: the number of calls received, call length, hold times, and resolution rates. But due to the increase in the focus on the customer experience, modern contact centers have come to a realization: while such details and numbers are helpful, they are no longer enough to measure (and ensure) the success of a contact center.

With an ever-expanding array of available solutions and platforms for connecting teams, customers, clients, and key stakeholders, there has never been a more exciting time for business communications. From Unified Communications as a Service (UCaaS) to evolving cloud infrastructures and even to the access to real-time data, there are many new technological advances in place to help businesses and their associates collaborate regardless of platform, location, or time zone.

A common adage is that a picture is worth a thousand words. But when it comes to business, video could be worth a whole lot more. Organizations of all sizes are discovering the tremendous benefits of using video in the workplace--from removing distance barriers to enabling efficient collaboration among teams.

Video conferencing is a highly attractive tool for companies of all sizes and industries because it affords businesses the ability to bring people and teams together for collaboration and conversation regardless of location. In the past, traditional video conferencing solutions (often referenced as legacy systems) were notoriously expensive and complicated to use, proving to be more of a luxury than a necessity for most businesses.

Customer expectations are rapidly changing due to the easy access to real-time information from any device, anywhere. In today’s fast-paced and increasingly shifting marketplace, competing in the market based on product or price alone is not enough to entice customers. What matters most--and what builds or breaks a brand’s appeal--is the customer experience. Even though the focus on the customer has been the forefront of every business, it is a continuously shifting environment that is stimulated by new technologies and new marketing ploys.