Cloud Communications

Excellent service quality makes for happy, loyal customers, who in turn can help spread the word about your company and product or service. But with today’s customers demanding different types of customer service through various channels (phone, chat, email, etc.), meeting customers’ expectations can be difficult.

Customer expectations are rapidly changing due to the easy access to real-time information from any device, anywhere. In today’s fast-paced and increasingly shifting marketplace, competing in the market based on product or price alone is not enough to entice customers. What matters most--and what builds or breaks a brand’s appeal--is the customer experience. Even though the focus on the customer has been the forefront of every business, it is a continuously shifting environment that is stimulated by new technologies and new marketing ploys.   

Voice over Internet Protocol (VoIP) technology has improved by leaps and bounds, so much so that most businesses--from small businesses to larger enterprises--are replacing and upgrading their legacy phone systems with new-age VoIP and cloud-based communication solutions. This is because, unlike traditional phone systems that include only basic calling features and little flexibility, VoIP systems feature greater capabilities and carry uptime and reliability that suits the need of modern businesses to be connected at all times.

Digital transformation is no longer just a buzzword--it has become imperative for enterprises who desire to stay relevant and profitable in the market. Organizations are leveraging digital technologies (particularly cloud-based communications and collaboration services) to enhance customer experiences, boost business operations, and support the changing needs of a more mobile and more global workforce. Upgrading a company's communications infrastructure and achieving successful digital transformation, however, can be a complex task without the right tools and the right partners.

Sticky notes, index cards, markers, and flip chart papers: these are some of the most common traditional tools that teams use when getting ideas off the ground, solving a problem, or discussing projects. While these materials have helped countless teams achieve their goals, in today’s digital age most (if not all) organizations need access to better, faster tools and technologies that can enable them to effectively collaborate and work creatively together.