BroadSoft Introduces PaaS Offering for Cloud Service Providers
As enterprises throughout the globe quickly realize the advantages of switching to cloud-based communications, service providers are subsequently being presented with numerous growth opportunities by tapping into the cloud services market. However, transitioning to a cloud business model and carving a name in the industry does not come without its challenges.
BroadSoft, Inc. (NASDAQ: BSFT), a trusted cloud innovator and market leader, understands the challenges that many communication service providers (especially traditional carriers) face in today's cutthroat industry. And thus, they have launched a new offering designed to enable service providers to rapidly bring innovative cloud unified communication and collaboration services to the market: the BroadCloud Platform-as-a-Service (PaaS).
Managed Cloud Infrastructure Offered as Platform-as-a-Service
A recent Frost & Sullivan survey reveals that providers are generally confident in their ability to innovate and engage their customers. However, various challenges continue to amass, especially when it comes to innovation in cloud communications services.
Of the over 20 global service provider decision makers that were surveyed, 70% of respondents said that Operations Support System and Business Support Systems (OSS/BSS) integration are the biggest barriers to innovation; 55% also believe that the need to integrate multiple vendor technologies to develop their cloud solution is another factor; and 40% blame their technology suppliers’ slow development cycle for their lack of innovation. Meanwhile, only 45% of the survey participants claim that they employ lean and agile development processes.
To mitigate these problems, Frost & Sullivan suggests that service providers need to have access to a managed, turn-key, cloud-based model that allows them to meet the growing demand in the cloud market while helping them maintain brand leadership against competitors at the same time. And Broadsoft’s BroadCloud PaaS certainly fits the bill.
BroadCloud PaaS is a managed cloud infrastructure that enables service providers to offer BroadSoft Business cloud apps (UC-One, Team-One, and CC-One) to the market. It gives service providers greater flexibility and control of the user experience while shifting from a capital expenditure (CAPEX) to an operational expenditure (OPEX) model.
“Service providers now recognize the importance of rapid and innovative service delivery and see PaaS as a big opportunity to remain competitive while still having the flexibility and control they need,” said Scott Hoffpauir, Chief Technology Officer at BroadSoft. “Now service providers can bring cloud application suites like BroadSoft Business to market more efficiently and cost-effectively because it can be fully managed by BroadSoft. As a result, service providers can focus their energy, resources, and budget on their brand and services to continually enhance the end user experience.”
“Rather than worrying about managing software upgrades and patching, for example, service providers using BroadCloud PaaS will be able to focus on gaining new customers and retaining existing ones, building out core competencies, and innovating,” Arvind Rangarajan, the Director of Cloud Product Marketing at BroadSoft, also commented, in an interview. “Service providers can, however, continue using existing operational support systems.”
Why Choose BroadCloud PaaS
BroadCloud PaaS is a carrier-class solution built over BroadWorks core, BroadSoft’s market leading cloud PBX and UC application software platform. By leveraging BroadCloud PaaS, partners and service providers can enjoy a smoother transition to the cloud at a lower cost and with greater control over the process.
Below are the key highlights of BroadCloud PaaS that make it an excellent solution for service providers looking to tap the growing global cloud communications market.
- Consistent, continuous innovation - Because BroadSoft consistently innovates and continuously expands their portfolio, partners and service providers that take advantage of BroadCloud PaaS can also ensure they stay ahead of the curve. They have automatic access to new applications and tools developed by BroadSoft as these are systematically added into the BroadCloud solution.
- Shift focus on selling and marketing, not on managing infrastructure - With BroadCloud PaaS, service providers can shift their capital and resources on marketing, selling, and engaging customers--not building and maintaining infrastructure. BroadSoft takes care of the “heavy lifting,” which allows service customers to grow their business.
- Greater flexibility and control - Service providers can continue using their systems (front and back-end systems, as well as telephony and networking facilities) while BroadSoft handles the applications and upgrade cycle. They also have control over service packaging, pricing, service evolution, and the overall end user experience.
- Integrations - BroadCloud is built for integration, helping businesses build their unique value proposition. Service providers can extend the platform via APIs or tap BroadSoft’s pre-built integrations with popular business apps.
- Secure solution - The solution also leverages the carrier-class reliability and physical, environmental, and access level security of BroadSoft’s data centers.
The offering is not exclusive to service providers or carriers, though. Even large enterprises can also take advantage of BroadCloud PaaS. And with a pay-as-you-go model, it is now possible for service providers to penetrate the UC market with minimal investment risk.
For additional information on BroadCloud PaaS and service providers and partners can benefit from it, please visit BroadSoft’s official website.
About BroadSoft
BroadSoft, Inc. (NASDAQ: BSFT) is a leading provider of team collaboration, unified communications, and contact center solutions for businesses and service providers. BroadSoft delivers solutions that shape the future of work across 80 countries worldwide. Their suite of solutions includes BroadSoft Business apps, BroadSoft Business platforms, and BroadSoft Mobility.