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Video conferencing is a highly attractive tool for companies of all sizes and industries because it affords businesses the ability to bring people and teams together for collaboration and conversation regardless of location. In the past, traditional video conferencing solutions (often referenced as legacy systems) were notoriously expensive and complicated to use, proving to be more of a luxury than a necessity for most businesses.

Customer expectations are rapidly changing due to the easy access to real-time information from any device, anywhere. In today’s fast-paced and increasingly shifting marketplace, competing in the market based on product or price alone is not enough to entice customers. What matters most--and what builds or breaks a brand’s appeal--is the customer experience. Even though the focus on the customer has been the forefront of every business, it is a continuously shifting environment that is stimulated by new technologies and new marketing ploys.   

For today’s increasingly connected employees, work is no longer a place but is instead a fully-immersive activity. The adoption of cloud communication technologies, mobile devices, software, applications, and social media has removed the boundaries set by traditional workplaces and has instead enabled organizations and their teams to achieve greater flexibility as to how, when, and where they work.

In today's modern business world, there are applications for everything. From email to voice calls to file sharing and even collaboration, applications are helping employees get work done smarter and faster. The explosion of mobile technologies has enabled businesses to go beyond the limited functionality of traditional landline telephones and tap into a range of apps that improve performance and productivity across all business departments. But, this exponential app growth has also given birth to another dilemma: app overload.

Nowhere is change more evident in the world of business than in the communications field. Gone are the days when businesses simply relied on their landline phones and email to stay in touch with employees, clients, and customers. Today, enterprises have access to a plethora of communication tools and technologies that let them communicate and collaborate in an instant--regardless of their location or the device they use.