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Nowhere is change more evident in the world of business than in the communications field. Gone are the days when businesses simply relied on their landline phones and email to stay in touch with employees, clients, and customers. Today, enterprises have access to a plethora of communication tools and technologies that let them communicate and collaborate in an instant--regardless of their location or the device they use.

Agility has never been more important for organizations, especially given the changing landscape of business communications and available communication channels. Adapting to the ever-changing communications space and efficiently managing costs while monitoring customer behavior are all must-haves in order to stay competitive. But all too often, rigid and complex business processes and communication silos can reduce a company’s agility; and therefore, affect their competitiveness.

Poor call quality was considered a major deterrent and hindered the rise and adoption of business Voice over Internet Protocol (VoIP) technology early on in business communications. The infrastructure and the technology in these infancy stages of VoIP had not yet been fully developed, and inevitably caused early VoIP phone systems to suffer from delays, dropped calls, noise, and echoes--issues that were (no doubt) bad for business.

Twilio, the leading cloud-based Communications Platform as a Service (CPaaS) platform for developers, continues to reinvent business communications with its two new offerings: Twilio Proxy and Twilio Functions. Announced at Twilio’s biannual SIGNAL conference, a developer conference for communications, Twilio Proxy and Twilio Functions are two key components of the company’s broader suite of services designed to enable developers to make building multi-channel communications faster and much easier.

Numerous case studies and industry surveys highlight the importance of the customer experience in today’s increasingly connected digital world. The customer experience, which is defined as the customer’s perception of a brand as a result of his or her interaction with the company, has become a critical factor in increasing customer satisfaction, loyalty, and advocacy. There are plenty of ways businesses can ensure a positive customer experience, but perhaps one of the simplest is to make it easy for prospects and customers to contact you.