BroadSoft, a market leader in the cloud unified communications software as a service (UCaaS) space, recently announced its acquisition of VoIP Logic, a provider of managed Voice over Internet Protocol (VoIP) systems and solutions to carriers and service providers in the United States.
The BroadSoft deal, which was announced this past October, is being viewed as a move made by BroadSoft to bolster its cloud communications portfolio as well as boost its position in the UCaaS market. No specific financial details regarding the deal were announced. However, BroadSoft claims that the agreement is expected to bring approximately $800,000 in revenue and be dilutive by about $0.01 to its non-GAAP earnings for 2016.
The Future of VoIP Logic and What BroadSoft Stands to Gain
VoIP Logic already offers cloud communications services to its customers based on BroadSoft’s flagship application software, BroadWorks. Given that VoIP Logic is well-versed with BroadSoft’s solutions and technologies, the latter’s acquisition of VoIP Logic is indeed a good fit for both companies.
According to BroadSoft, VoIP Logic will now serve as a new addition to its BroadCloud portfolio, the company’s UCaaS solution that enables service providers to deploy its advanced suite of fully integrated communication and collaboration services. “VoIP Logic will complement the BroadCloud UCaaS solution, which enables service providers to leverage the feature-rich capabilities, flexibility and reliability of BroadWorksⓇ and UC-One while transforming from a CAPEX-intensive infrastructure to a scalable, flexible OPEX service model,” the statement read.
Taher Behbehani, chief digital and marketing officer of BroadSoft, had this to say about this merger:
“VoIP Logic further strengthens our BroadCloud UCaaS solution portfolio, and the ability for our service provider customers to fully benefit from the cloud.”
In a separate interview, Micah Singer, the founder and CEO of VoIP Logic, also said that he is feeling positive about the deal, having worked with BroadSoft for 10 years. “Under BroadSoft, VoIP Logics' products can reach a wider customer base,” Singer said.
BroadSoft’s strategy of acquiring smaller established companies to expand its reach and address local markets seem to be gaining ground and working well for them. In November 2015, the latter purchased a Tokyo-based company called PBXL KK to tap the growing business demand for hosted unified communications services in Japan.
BroadSoft provides top-of-the-line cloud communications, collaboration and contact center solutions for businesses and service providers. Chosen by 25 of the world’s top 30 service providers across 80 countries, BroadSoft is committed to delivering solutions that enable today’s workforce to cut through the noise and work simply. Since 1998, they have continuously innovated to bring productivity and collaboration tools that redefine work. The company recently launched BroadSoft Business, a comprehensive suite of enterprise-ready applications for cloud PBX, collaboration, unified communications, and contact center. It is comprised of three apps: UC-One, Team-One, and CC-One. Aside from this, they also offer Broadsoft Business platforms, BroadWorks and BroadCloud, as well as BroadSoft Mobility.
About VoIP Logic
VoIP Logic is a white-label wholesale provider of managed Voice over Internet Protocol (VoIP) systems and solutions to carriers and service providers. Founded in 2003, VoIP Logic offers leading technology to help service providers cut the cost of operating facilities-based communications service. They offer solutions, such as Unified Communications, hosted PBX, SIP trunking and peering, call center ACD and recording, and VoIP Managed Systems. Aside from BroadSoft’s Broadworks, VoIP Logic also offers managed services for other manufacturers and platforms. This includes Genband’s S3, Cortex OSS, Oracle’s Acme Packet Net-Net hardware and software OS, Oracle’s Palladion SIP Monitoring, Palladion VoIP network management software, and Cisco. On October 31, 2016, BroadSoft announced that it will be adding VoIP Logic to its UCaaS portfolio.