Communicating with clients, customers, and colleagues--whether in the office or across the globe--has never been easier, faster, or more affordable. Nowadays, businesses have a lot of options at their disposal, with the vast array of new communication and collaboration tools and technologies. Ironically, though, the explosion of such tools has also brought a new problem: a business communications crisis.
In the recent NextCon16, the technology and business conference organized annually by the leading cloud communications company Nextiva, Thomas Gorny, Nextiva CEO, related to over 1,000 attendees how business communication problems have been affecting many organizations today.
"Businesses are hearing more from customers and understanding less because the information is scattered across different tools," says Gorny. “This hurts businesses’ understanding of the customer that ultimately leads to churn and missed opportunities to provide added value,” he added. This crisis, coupled with Nextiva’s own soul-searching, has led the provider to develop a solution designed to fuel communication and workplace engagement: the NextOS platform.
NextOS: All the Tools Businesses Need Now Rolled into a Single Platform
Unveiled at NextCon16, NextOS eliminates the need for multiple apps and integrations as it already combines communication, collaboration, and engagement tools into a single platform. This streamlines operations, increases productivity, and provides businesses with the information they need to make quick and effective decisions in real time.
“NextOS was created to overcome this major problem through a single, natively built platform to communicate with, engage with, and empower customers with an effortless experience,” Gorny said.
With the help of NextOS, organizations can accomplish these tasks, and more, seamlessly:
- Communicate: Reach out to customers through voice, email, chat, SMS, and social media.
- Collaborate: Manage internal communications through task management, internal chat, and calendar invites.
- Engage: Use email campaigns, surveys, and other self-help options to connect with customers
The Four Components of NextOS
Nextiva’s newest operating system is indeed a robust solution that ticks all the right boxes for businesses overwhelmed with so much information and tools, and yet understand less about their customers and their business in general. The core platform includes the following four components:
- NextDB - The Nextiva database stores all relevant data, including customer history, relationships, and employee information. This helps users access and get a complete view of all customers’ interactions in real time.
- NextIQ - The platform also features machine learning and natural language processes to manage and automate information.
- NextStep - Nextiva believes automation is the future of work, and NextOS’ rules engine demonstrates this. NextStep drives automation across the system so you don’t have to think about what’s next. According to Nextiva, “they just happen.”
- Nextiva Analytics - Nextiva Analytics helps businesses make better decisions by collecting and analyzing data from all NextOS applications. From monitoring call activity to spotting patterns and creating custom reports, Nextiva Analytics lets users get instant and infinite insight into their business.
All these components are brought together in a single interface, with one login, one workspace, and zero friction.
So, Can NextOS End the Business Communications Crisis?
According to new research from Nextiva, 38 percent of respondents use five or more workplace and customer communication tools at their organization. Using and managing multiple communications apps, however, causes communication overload and reduces the efficiency such apps are meant to provide. Thus, the company’s newest offering offers a breath of fresh air for companies that are struggling with their communications. While it is premature to predict NextOS’s success--as it is set to launch in 2017--it’s safe to say that Nextiva presents a huge potential to end business communications crisis. NextOS is a complete solution packed with all the right features and tools to cover all aspects of business communication. And this is something companies no matter the size certainly cannot afford to miss out on.
Nextiva is one of the country’s largest VoIP provider, trusted by more than 100,000 companies in the United States. Founded in 2006, Nextiva aims to transform how businesses communicate by delivering robust and reliable cloud-based communications and collaboration solutions. Their offerings include Nextiva Office, Nextiva Analytics, Nextiva Connect, Nextiva Drive, VFax, Call Center, PBX/SIP Trunking, as well as different phones and devices. The company has received various accolades from different organizations due to their innovation, customer service, and excellent products.