When top Voice over Internet Protocol (VoIP) provider Vonage acquired privately-held communications platform-as-a-service (CPaaS) company Nexmo back in May, the cloud communications market was abuzz as the acquisition meant Vonage was firmly on its way to becoming the undisputed leader in the market. According to analysts, the combination of Vonage’s voice network and Nexmo’s application program interfaces (APIs) could bridge the gap between employee-based and customer-facing communications.
And with Vonage’s recent launch of its next-generation Nexmo voice API, Vonage’s position in the voice and messaging market has solidified more than ever.
A Next Generation Voice API
According to Vonage CEO Alan Masarek, during its acquisition of Nexmo the company was already looking at the possibility of using Nexmo’s APIs alongside Vonage’s voice network to bring “a higher quality programmable voice experience to the market.” "This launch represents a tangible example of the power of the combination of Vonage and Nexmo, and the unmatched value proposition that we envisioned,” Masarek said.
The Nexmo Voice API is a great solution for developers who want to embed different communications functionalities or services into their mobile app, website, or any business system. And unlike previous APIs, this next-gen API lets developers build such functionalities faster and easier.
With just a few lines of code, developers and companies now have the ability to boost its communications solution, which can help businesses in engaging customers and improving the overall customer experience. Tony Jamous, co-founder of Nexmo and now the president of the Nexmo API platform at Vonage, stated: "This is about increasing the functionality, and reducing complexity and time to go live."
But perhaps the real edge of the Nexmo API over the others is its ability to be integrated with Vonage’s global, industrial-strength network, terminating 15 billion minutes of global voice traffic annually. Another advantage of the Nexmo API is that users only pay for what they use. It is also highly scalable and hosted on a flexible, stable platform. "These bring all sorts of cost and quality advantages to bear." said Masarek.
Notable Launch Features
The Nexmo Voice API boasts a collection of features, but expect to see additional features in the future. Some of its features include:
- Call Control - functions such as call hold, call transfer, as well as audio playback can be added to a live call
- Conferencing - for simple and moderated conference calls, available features include muting, ear-muffing notifications
- Call Recording - the ability to record inbound calls and individual call logs in a group call
- Text-to-Speech - the API also enables text-to-speech messages and prompt users for responses
- Programmability - a developer-friendly API for Nexmo Call Control Object is used to the manage the call flow
The new voice API is a welcome addition to Nexmo’s industry-leading line of cloud-based communication APIs, such as global SMS API, Chat App API and critical ID Verification API. All of which help transform how developers add critical communications capabilities to apps, and improve how businesses communicate with customers.
For more details about the new Nexmo Voice API or to inquire about the pricing, visit the Nexmo site.
Vonage is a leading provider of cloud communications services for small businesses and enterprises. Offering a powerful suite of communications solution, Vonage has revolutionized how companies do business and collaborate with employees and clients. Vonage has gained various awards from different award-giving bodies including Frost & Sullivan’s Growth Excellence Leadership Award for Hosted IP and Unified Communications and Collaboration (UCC) Services and named a Visionary in the Gartner Magic Quadrant for Unified Communications as-a-Service.