Short Message Service (SMS), also known as text messaging or "texting", was once the exclusive domain of the younger generation of mobile users. But today's businesses are seeing big value in using SMS as a viable communication method.
Text messaging was considered more informal and casual, and therefore perceived as an inappropriate form of communication in business settings. However, in recent years the use of texting for business purposes has grown significantly. Factors such as speed, convenience, the burgeoning use of mobile devices, and the desire of companies to leverage new technology to engage customers have all led to the increasing acceptance of business SMS.
One innovative cloud communications provider that recognizes the value of business texting for entrepreneurs and small businesses is Voxox. And recently, the company announced that it is adding two-way business texting to Cloud Phone, its cloud-based virtual phone system offering for businesses, at no additional cost.
Two-Way SMS: The Most Requested Cloud Phone Feature
Two-way SMS has been one of the most requested features by Cloud Phone subscribers. According to Kevin Hertz, the CTO and co-founder of Voxox, texting is a very useful and practical way for both businesses and its customers to communicate, especially when there are important or urgent concerns. Thus, they have added the feature in all their Cloud Phone calling plans for free. Depending on the plan, paid subscription plans will get 1,000 to 5,000 free text messages per month.
“We noticed that all of our competitors charge for SMS in one way or another, and being such an integral part of today's business communication strategy, we thought it was important to include it. Hopefully, micro businesses see this same value and choose Cloud Phone for their communications solution,” said Hertz.
Kevin Hertz is constantly developing new ways to address challenges at the forefront of telecommunications and IP technology. He has designed and implemented a highly scalable, large capacity, flexible and fully redundant global communications network that perpetually maintains a 99.999% uptime. With more than a decade of experience in technology development and advanced network architectures, Kevin’s expertise and accomplishments have made him a pioneer in cloud communications technology.
Benefits of Business SMS
Businesses (especially those that operate on a smaller scale) can enjoy a number of advantages by tapping into the power of Voxox’ text messaging feature. These advantages include:
Speedy escalation of issues - SMS enables businesses to quickly and efficiently escalate an urgent problem or issue to clients or colleagues.
VIP support for high-value clients - Businesses can also use SMS to provide immediate and exclusive support to high-value clients. The option to be reachable anytime and anywhere lets your VIPs know that they are valued.
Quick dissemination of company announcements - With so many ads and promotions that clients see every day in their email, it’s inevitable that your message will get overlooked at some point. This is why sending announcements via text makes sense. It’s fast, immediate, and more accessible. Of course, it’s vital that you have gained your audience’s permission to send them text messages.
Separate business and personal communications - With a Cloud Phone virtual number, users can make sure that business-related texts are kept separate from personal texts.
Voxox’s two-way business texting has received positive feedback since its launch, with the majority of its users using the feature primarily for appointment setting. Meanwhile, the number one requested upgrade for the feature is the ability to send and receive pictures.
A Holistic Business Communications Experience
Apart from two-way business texting, users can also take advantage of Cloud Phone’s wide array of features, including crystal-clear voice calls, local and toll-free numbers, extensions and advanced call routing capabilities, voicemail transcription, call recording, faxing, and more. Set-up can be completed in less than a minute, without the need for any special equipment or advanced skills.
Voxox also supports the needs of the mobile workforce with its Cloud Phone mobile apps for iOS and Android. The apps complement the web-based Cloud Phone service and come with exclusive features, such as Flip, (move a call from the app to their desk or mobile phone without interrupting the call), Eavesdrop (listen to incoming voicemails in real time, with the option to take the call any time), easy one-touch call recording, access to message history, and account settings.
In addition, Voxox offers wholesale SMS services to integrate messaging application to business communications via a web service API. Visit their website for more information.
Voxox is a leader and innovator in unified cloud communication solutions. Headquartered in San Diego, California, the company offers a comprehensive range of solutions for businesses and service provider partners that seeks to simplify communications. Their flagship business app, Cloud Phone, offers free peer-to-peer voice and video calls, cheap VoIP calling rates, and a host of other business-critical features, including SMS. The company also offers SIP Trunking, hosted PBX, and a complete selection of wholesale services.