In line with its mission to bring superior communications and experiences to businesses worldwide, Avaya, an industry-leading provider of business communications and customer engagement solutions, recently announced a partnership with ScanSource, an international distributor of specialty technology products and solutions.
Under the agreement, ScanSource will now become the first wholesale distributor for Avaya’s cloud solutions in the European Union, providing its reseller partners with cloud solutions based on Avaya’s Powered by IP Office.
Driving Cloud Adoption in the EU
According to the Worldwide Semiannual Public Cloud Services Spending Guide compiled by top market research company International Data Corporation (IDC), even though European companies were much slower to adopt cloud technologies when compared to their counterparts in the U.S., the market is now showing signs of maturity. IDC predicts that the cloud market across Western Europe will rise at a healthy compound annual growth rate (CAGR) of 23.2% between 2015 and 2020. Spending in the region is also forecast to hit $24.1 billion this year alone.
Given these figures, it makes sense for Avaya to expand their distribution footprint in the EU via a strategic alliance in order to meet the market’s growing demand for reliable cloud solutions.
Ioan MacRae, the UK Managing Director at Avaya, said, “As enterprises in Europe increasingly look to adopt cloud-based solutions, the EU channel has been calling out for more agile methods of meeting their customers’ demands. By combining with ScanSource, we can more effectively reach the indirect channel, enabling resellers to leverage our cloud-based solutions and create innovative offerings that meet today’s digital business needs. We look forward to developing this partnership and offering a wider range of solutions and services in a cloud-based model.”
Competitive Cloud Communications Solutions from Avaya
With the latest partnership of Avaya and ScanSource, resellers, channel partners, as well as their end-user customer base can easily leverage and benefit from the advanced cloud technologies based on the Powered by Avaya IP Office that enable them to keep pace with today’s digital market demands. Here’s how the strategic alliance of Avaya and ScanSource benefits key stakeholders:
- For resellers - Resellers will now be able to offer their customers robust, reliable cloud communications solutions that deliver the same quality as on-premise systems, but without any upfront capital investments and upgrades required.
- For channel partners - The combined reach and market share of Avaya and ScanSource also enable their channel partners to create more innovative solutions for their end-user customers. In addition, channel partners and value-added resellers can also expect to gain the essential knowledge and tools they need to grow their business. This is because ScanSource, being the largest global distribution partner of Avaya, is dedicated to supporting its value-added resellers with in-depth training and knowledge of Avaya’s solutions.
- For end-user customers - By having easy access to cloud offerings based on Powered by Avaya IP Office, businesses across Europe will now have greater flexibility to address changing market conditions and demands, and are now more equipped to leverage emerging technology trends.
James Vickerage, President of ScanSource Imago, had this to say about the latest partnership:
“ScanSource is committed to helping its channel partners maximize their business opportunity and deliver the best experiences to their end-user customers. This partnership with Avaya will enable us to give our partners the freedom to sell cloud-based solutions to their customers while benefiting from the reliability and quality that is synonymous with the Avaya brand.”
Cloud solutions based on Powered by Avaya IP Office have also recently been rolled out with selected Avaya channel partners in the United Kingdom for midmarket businesses.
For additional information on how both companies are currently addressing the demand for reliable cloud communications solutions worldwide, please visit Avaya or ScanSource.
Avaya is a trusted global provider of business communications solutions for the digital age. They deliver a broad a range of smart solutions and technologies for unified communications and collaboration, customer and team engagement, contact centers, networking, and customer experience management that are designed to be highly reliable, scalable, secure, and cost-effective. With headquarters in Santa Clara California, Avaya delivers superior communications experience to businesses of all sizes--from small companies, midmarket businesses, and large enterprises.
ScanSource, Inc. (NASDAQ: SCSC) is a leading global distributor of technology products and solutions. These include voice, video, data networking, point-of-sale, barcode, physical security, and technology services. Founded in 1992, ScanSource is dedicated to supporting its resellers and sales partners in delivering the best solutions across every vertical market. ScanSource entered the recurring revenue telecom and cloud services market in August 2016 after its acquisition of Intelisys, a leading technology services distributor of telecommunications network services in the channel.