As the global demand for robust cloud communications solutions heats up, leading VoIP, UC, and contact center providers continue to map out their own strategies in order to grab a larger piece of the cloud communications market. Aside from launching new solutions and acquiring or merging with competitors in the market, many service providers are also aggressively expanding globally. Most recently, Avaya, the market leader in business communications and customer engagement technologies, unveiled its 'Powered by Avaya' cloud service to address the communication needs of mid-market companies in the United Kingdom.
Avaya’s cloud offering for UK mid-market enterprises will be sold exclusively to channel partners through Avaya’s wholesale distributors, or delivered directly to end-user customers via selected resellers.
Winning Over UK’s Mid-Market Sector
In a release, Avaya said that despite the growth of UK’s mid-market sector, it remains to be an untapped market for cloud communication providers.
Ioan MacRae, UK Managing Director at Avaya, said: “The mid-market sector is the engine room of the UK economy, but is all too often overlooked, with vendors either focusing on larger enterprise customers, or providing solutions that don’t deliver the scalability, resiliency, and flexibility mid-market customers are looking for.”
In fact, business advisory firm BDO revealed that UK’s mid-sized businesses account for one-third of private-sector turnover. The mid-market sector also contributed to economic growth and employment in the past year, adding more jobs when compared to smaller businesses and FTSE 350 companies combined. And with the European cloud market expected to grow at a compound annual growth rate of 23.2 percent, Avaya says their channel partners are poised to provide UK’s mid-market companies with cloud-based offerings that feature the same rich communications experience as Avaya’s on-premise solutions.
"'Powered by Avaya' will give growing, mid-sized companies access to a robust business-grade cloud option with their UC, CC and video communications for the first time, with the same reliability and security expected by end-users and synonymous with the Avaya brand,” says MacRae.
Empowering UK Business with Avaya’s Portfolio of Products
The Powered by Avaya cloud service lets certified channel partners offer Avaya’s Unified Communications (UC), Contact Center (CC), and Video Conferencing (VC) solutions in various deployment options to suit the needs of end-users. End-users can choose to deploy on-premises, hybrid cloud, or fully-hosted solutions, as well as plan and manage their transition to the cloud at their own pace.
Below are some of Avaya’s UC, CC, and VC solutions:
|Avaya Aura Platform
||Avaya Aura Conferencing
||Avaya Aura Workforce Optimization
||Avaya Scopia Desktop and Mobile Apps
|Avaya IP Office in the Cloud
||Avaya Contact Center Select
||Avaya Scopia Video Conferencing Infrastructure
||Avaya IP Office Contact Center
||Avaya Scopia XT Video Conferencing
||Avaya IP Office in the Cloud
Select Avaya channel partners in the UK (including Six Degrees Group and Formation Tech) already offer 'Powered by Avaya'. Meanwhile, partners can also choose to sell 'Powered by Avaya' services directly to their customers should they wish to host and deliver Avaya cloud services from their own data centers. In addition, partners have the option to bundle additional services around a core product or offer the complete suite of Avaya products.
Matt Taylor, UC Product Director at Six Degrees Group, expressed his excitement over this latest development: “As mid-market businesses continue to adopt cloud-based solutions, at Six Degrees we look for reliable offerings that can transform our end-user customer’s businesses. By teaming up with Avaya, we have the freedom to continue to work with our customers in a way that best meets their needs, while having the assurance of working with a market-leading vendor.”
For its channel partners, Avaya also has something in the works: a complete cloud solution that includes billing, provisioning, and other backend systems. In partnership with key wholesale distribution partners, Avaya is seeking to help channel partners focus more on developing and delivering an innovative communications experience for their end-user customers.
For more information on Avaya’s cloud solutions and how they are helping more and more businesses bring their communications to the cloud, visit their website.
Avaya is an award-winning global provider of business communications solutions for small businesses, mid-market enterprises, and large companies. Driven by the mission to bring people together with the right information at the right time, Avaya offers the most complete and robust portfolio of solutions and services for contact center, collaboration, unified communications, customer engagement, and networking. Their solutions are designed to be highly reliable, secure, flexible, and scalable. They are also available in a variety of deployment options to match the needs and preferences of customers.