When was the last time you checked your voicemail for missed messages and paid attention to your greeting? If you’ve activated your Voice over Internet Protocol (VoIP) phone’s voicemail transcription feature for convenience, chances are it’s been ages since you last listened to your voicemail greeting. So it's probably time that you took the time to update it for your callers.
Voicemail is one of the oldest and most basic features found in phone systems, yet it also seems to be the most overlooked feature, too. Businesses usually leave a generic greeting for callers, and think nothing more of it. But voicemail greetings are one of those seemingly trivial things that help project your brand’s image and say a lot about your company. So in order to help you create a voicemail greeting that makes people feel as welcomed, follow these tips below:
Break the monotony of corporate greetings
Many businesses want to sound professional and, as a result, end up creating boring, monotonous, and overly generic messages such as: “Hi, this is Joe. I’m either on the phone or away from my desk. Please leave me a message.”
Instead of sticking to the usual, be creative. Your voicemail can be used as an opportunity to make your brand stand out, so make sure to include a catchphrase or something that grabs the caller's attention. For instance, you can mention deals you’re currently offering or incorporate fun facts into your message.
For urgent concerns, offer your callers options
In an ideal world, voicemail would be unnecessary. There would always be someone available to take customer calls and no one would complain about their calls not being returned and/or rejected. But of course, this perfect world isn’t possible. That’s why it’s important to give your callers options when you are unavailable. For example, aside from leaving a message, callers can also choose to listen to some relevant information about your business (such as a list of your services, your address, directions, hours of operation, and more).
Let them know when you’ll be available
To clear any customers doubts or expectations, make sure to mention on your voicemail when you’ll be available. Don’t say that you will “try” to return their call. Instead, offer them a realistic timeframe in which they can expect their call to be returned, so they know what to expect - whether it will take you 24 hours or a week to get back to them. This will eliminate your customer’s worries about your timeliness and encourage them to wait for your reply instead of heading over to your competitors.
Finally, make sure to speak clearly and slowly. Don’t mumble, and make sure your greeting is free from background noise. Nothing paints an unpleasant and unprofessional company image more than a voicemail greeting with static noise, traffic sounds, or colleagues talking in the background.
While certain VoIP features (such as Simultaneous Ring and Find Me/Follow Me) help ensure that you don’t miss out on important calls, it can also be difficult to answer every single call that comes in, especially if you’re running a small business with limited staff. A clear, helpful, and customized voicemail greeting can be the next thing to help establish your brand and customer base.