Virtual numbers are telephone numbers that are not directly or physically associated with a phone line. Incoming calls to these numbers are usually forwarded to another phone line, mobile phone, or a Voice over Internet Protocol (VoIP) phone. Businesses that use a VoIP phone solution most often choose one or more virtual numbers because it helps boost their business in a number of ways. Below are some of the ways virtual numbers help businesses create a phone presence that helps them to succeed:
- Maintain a professional image
- Become more accessible to customers
- Track and improve results
- Communicate from anywhere
Maintain a professional image
Businesses can assign different virtual numbers for multiple departments, such as billing, customer service, tech support, and sales. This will ensure that callers go to the right departments quickly and conveniently, which will ultimately help the business project a more professional image. Businesses can also do this through their auto attendant feature to help ensure that callers are routed to the right people.
Become more accessible to customers
The number of smartphone users in the U.S. has skyrocketed in recent years, with over 68% of adults owning a smartphone according to a Pew Research Center survey. This means more and more consumers are relying on their smartphone for their day to day activities, including surfing the internet, shopping, and connecting with people. Because of this, you will want to ensure your business is accessible and friendly to mobile users. Integrating your business phone number into your website or your email signature and activating VoIP’s Click-to-Call functionality lets users easily reach you without leaving your website.
The Click-to-Call feature makes businesses more accessible to customers because a user simply needs to click on the customized button (which shows your virtual number or a “Click to call” text), enter their phone number, and then wait as the system connects the caller to your phone number. No need to write down a phone number on a paper and pick up the phone to dial a company. Everything can be done in only a few clicks.
Track and improve results
Virtual numbers are also helpful when you want to evaluate whether or not a particular campaign is doing well. If you’re launching a new product or service, for instance, you can purchase a virtual number (separate from your primary phone number) or assign a different phone number to be published to various channels (your website, emails, print ads, etc). This lets you get valuable insights into what, how, and where your prospects respond to your campaign by tracking the calls and progress on this specific number.
Communicate from anywhere
Another way virtual numbers help to boost your business is that they help you and your staff connect with colleagues, clients, or customers wherever they may be, and on any device. Because virtual numbers aren’t tied to a desk, your staff can get in touch and pick up important phone calls regardless of their location. Plus, it’s also possible to route calls to multiple employees at once through Ring Groups (given they have the same role or function) to ensure calls are always answered.
From helping you be more professional and accessible to helping you identify what and how customers respond to your business campaigns, virtual numbers give your business the edge it needs to stand out and grow. So be sure to take advantage of them now and see what they can do for your business.