If you’re a small business owner, knowing how to market your product or service to the younger crowd (especially the millennials, or people born between 1980 and 2000) is a must. With more than 80 million millennials living in the U.S. today, small businesses cannot afford to skim over this powerful consumer base.
So how can you make your business more appealing to the younger crowd? And what is the best way to reach them? Truth be told, you can create positive brand impressions and good customer experiences among the millennial crowd with the help of your business VoIP phone system. Here are some ideas:
The first step towards attracting a younger crowd is by communicating with them. And in order to effectively communicate with them, you must speak their language. This doesn’t necessarily mean you have to copy their lingo and sound pretentious (although it would also help if you avoid words such as “unique,” “special” and revolutionary” when talking to them). Instead, engage in conversations that show you are a real and relatable human and not just a salesperson pushing a product on them. Sell them experience, not just "stuff". For instance, if they call you and inquire about your new product or service, show them the various advantages of choosing your product or service; don't simply talk about how great it is.
Make it easy for customers to reach you
Millennials love to text and chat. And if forced to choose between texting and calling, they certainly prefer the former. So if they decide to pick up the phone and call your business, it’s usually serious and significant. This means it’s important for businesses to offer a quick and convenient way for customers to reach them. With a VoIP phone system, this is can be done in several ways. One is by integrating click-to-call functionality on your website, email signature, or any web page. This gives customers the ability to call you from your website with a single click. Another tip is to set up your auto attendant properly for the best call routing. Make the menu system clear, short, and easy to understand so callers can quickly find the appropriate person or department.
Millennials trust brands that value their customers. Calling a business and being asked to wait or being put on hold can give callers a negative impression, for instance. You can avoid this by having customer information at your fingertips to minimize wait time. Many VoIP services integrate seamlessly with various CRMs, such as Zendesk, Salesforce, Desk, and more. The ability to integrate your phone system with these critical programs allows you to pull up customer records, take down notes, and improve overall customer satisfaction.
Given that the millennials are now the nation's largest living generation, it is vital that brands deliver the best service to tap into their spending power. By speaking their language, being accessible, and knowing your customers - with the help of your reliable phone system - you’ll definitely make your brand more appealing to the younger crowd.