One of the best things about a business VoIP system is that you get more for less--more robust and innovative phone features for a lower cost than a traditional phone system. These features enhance the user experience without burning a hole in one’s pocket.
However, the problem with having so many new (and easily-available features) at one’s disposal is that it can be easy to overlook some features and end up not using them to their full potential (or even use them at all).
To help you get the most from your VoIP phone system, we have listed three of the most useful yet underrated VoIP phone features that businesses ought to consider using:
This feature offers a means for customers to reach you from anywhere in the world in just a few clicks. It allows a customer to "click" your number to dial instead of actually dialing it. When customers click the “Click-to-call” button on your websites, online advertisements, social media profiles, or email signatures, they will be prompted to enter their phone number. The VoIP service provider then calls the customer, and once he or she answers, the call will be connected to you.
This feature offers companies the opportunity to immediately respond to any customer inquiries or concerns in a timely manner. This enhances the customer’s experience, reduces cart abandonment and improves a company’s overall efficiency and bottom line. It also prevents any possible dialing errors.
This feature allows you to put a call on hold into a specific (virtual) parking location for later retrieval from another phone, location, or employee. Call parking helps reduce the hold time callers experience by ensuring that the call can be picked up by any available employee, any time, using any device.
This feature is extremely useful in cases where it is not advisable to direct the caller to voicemail, or if employees are usually on the go (or not normally at their desk). For example, an important customer calls to ask for pricing help, but all the sales reps are currently entertaining other clients. You can park the call, and while the caller listens to hold music, you can contact the agents or the sales manager (through instant messaging or intercom) to let them know the extension of the parked call. The next available employee can then take the call and assist the customer. This helps minimize customer frustration that may arise from having to direct them to voicemail or transfer them from extension to extension.
Music On Hold
The music you play when a customer is put on hold can significantly affect their calling experience. Playing elevator music (or worse, complete silence) may annoy callers and cause them to hang up. With VoIP’s much-improved Music On Hold feature, you can choose to play recorded music or a marketing message to project a professional image. This will help to keep your callers engaged and informed.
These features may not be as exciting as other, more advanced VoIP features such as Find Me/Follow Me, Virtual Receptionist, Unified Inbox, or Voicemail-to-Email. However, they also have the potential to increase operational efficiency in every business. So why don’t you give these features a try and see where they can take your business.