ZDnet Asia is reporting that a new integrated WiMax device is a 'misfit' in the mobile broadband platform's addressable market, lacking in marketing to take off in Asia, according to several industry analysts.
Foong King Yew, research director at Gartner, told ZDNet Asia in a phone interview such devices including WiMax-embedded laptops, are out of the price range of the platform's target market--developing countries.
"The opportunities are in emerging markets, [where WiMax is touted] to fulfil these users' basic broadband connectivity needs," Foong said. "In these regions, affordability of the devices comes into play."
As a result, WiMax-enabled devices offered by operators have been limited to USB dongles and home modems, which can be purchased at a lower price, he said.