UCaaS
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With today’s consumers becoming increasingly connected and in turn expect the best and most from brands they trust, businesses need to understand that the customer experience is now the next competitive battleground. The better the overall customer experience is, the higher the chances a business has of attracting and retaining clients. In fact, a study by customer intelligence firm Walker reveals that by 2020, the customer experience will overtake price and product as the key brand differentiator.
Today’s workers have access to a wider range of information more than ever before -- and that is thanks to a number of communication and information technology breakthroughs that allow businesses to connect and collaborate. However, this increased access to data and the proliferation of cloud business applications can cause a bit of a headache for businesses. While these technologies offer convenience to users, they can also lead to information overload, which may lower productivity and heighten confusion in the workplace.
Unified Communications as a Service, also known as UCaaS, is a service model where a provider delivers a range of communication and collaboration services over an IP network. Adopting UCaaS over legacy communication solutions is good business sense for many enterprises due to the added applications and business productivity benefits the solution brings. However, despite its popularity, many companies struggle to make the switch to UCaaS due to the seemingly endless options available on the market today.
It’s official: Amazon Web Services (AWS), a subsidiary of Amazon.com (NASDAQ: AMZN), has stepped into the Unified Communications (UC) ring with its new offering, the Amazon Chime. The launch followed months of speculation that the cloud computing giant was preparing to make its presence felt in the cloud communications arena alongside competitors like Cisco WebEx, Google Hangouts, and Microsoft Skype for Business, as well as pure-play Unified Communications-as-a-Service (UCaaS) providers like RingCentral, 8x8, and Fuze.
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