VoIP Explanation

VoIP Service Provider Advertising FAQ


For more information on advertising with Voip Review go to “All About Voip Review Advertising

Why should I advertise with Voip Review?

  • Our advertising is extremely targeted and qualified.  Our visitors are actively shopping for VoIP and 74.7% intend to subscribe within the next month.
  • We bring the customer along further in the sales process and inform them better on your offering than other forms of advertising before sending them to your site.
  • You pay whatever price you want to pay for visitors therefore you can always be assured your advertising is profitable.

How much does it cost? 

You pay whatever you want. Our system works on a bidding model.  So you bid per click to be listed and your bid determines where you show up in the search results and where your logo is displayed on the left menu. So if you bid $5.00 per click and that is the most then you show up at the very top of the search results (and left menu).  There are 3 tiers of bidding.  $0.00-$.24 is called “Basic,” $.25-$.49 is called “Medium” and $.50+ is called “Standard.” See “What different advertising programs do you offer?” below for more information on what you receive with each tier.

What different advertising programs do you offer?

  • Standard
    • If you are paying more than $.50 per visitor you are classified as part of our “Standard” program.
    • You receive a listing on the Voip Review domain and also across all of our partner sites including Cnet.com, Ziff Davis, and JiWire.
    • You are displayed at the top of the search results and get lots more traffic and exposure.
    • Your company logo is displayed in the search results on our site and our partner sites, the left menu of our site, and various other places across our site.  Branding is very important as a recent case study by the Atlas Institute shows that 80% of conversions in an advertising campaign were awareness conversions while only 20% were click conversions.  Click here to see the full report.  Here are places you will show up:
    • You receive 3 extra links to your site from your plan details pages and from the search results page.
    • You can display coupons or special offers for your plans.
    • Your plans are displayed with larger fonts.
    • Your plans are promoted on the pages of your competitors that are in the “Basic” advertising program(described below).  So on the plan details pages of companies participating in our “Basic” advertising program there is a section titled, “Here are similarly priced plans.”  And 3 plans are listed with similar monthly prices.  Based on relevancy and your click bid you have the opportunity to have your logo, plan name, and a link to your site placed here.  Also, if you are part of the “Standard” or “Medium” program you are guaranteed that these ads will not appear on your pages.
  • Medium
    • If you are paying between $.25 and $.50 per visitor you are classified as part of the “Medium” program.
    • You are listed in the search results according to your bid.  The higher your bid the higher you place.
    • You receive a listing on the Voip Review domain and also across all of our partner sites including Cnet.com, Ziff Davis, and JiWire.
    • Your company name is displayed in the search results on our site and partner sites, the left menu of our site, and various other places across our site.  If you wish to have your logo displayed instead of your company name upgrade to the “Standard” program and read “Branding Effect” by the Atlas Institute.   It is a case study about the importance of branding and shows that 80% of conversions in an advertising campaign are awareness conversions while only 20% are click conversions.   
    • You receive 3 extra links to your site from your plan details pages and from the search results page.
    • You can display coupons or special offers for your plans.
    • Your plans and company name is displayed with larger fonts.
    • Your plans are promoted on the pages of your competitors that are in the “Basic” advertising program (described below).  So on the plan details pages of companies participating in our “Basic” advertising program there is a section titled, “Here are similarly priced plans.”  And 3 plans are listed with similar monthly prices.  Based on relevancy and your click bid you have the opportunity to have your logo, plan name, and a link to your site placed here.  Also, if you are part of the “Standard” or “Medium” program you are guaranteed that these ads will not appear on your pages.
    • You receive everything in the “Standard” program except your logo is not displayed.
  • Basic
    • You qualify as part of our “Basic” advertising program if you are paying between $0 and $.25 per click.
    • What You Get:
      • You show up in the search results based on your bid.
      • You can list your plans and get great exposure for your company and what you are offering. 
      • You receive a listing on our site and across some of our partner sites. 
      • You receive one link to your site per calling plan listed rather than 10+ links.
    • What You Don’t Get
      • You will not be listed on some of our partner sites.
      • You don’t get your company logo displayed.  If you wish to have your logo displayed instead of your company name upgrade to the “Standard” program and read “Branding Effect” by the Atlas Institute.   It is a case study about the importance of branding and shows that 80% of conversions in an advertising campaign are awareness conversions while only 20% are click conversions.        
      • Your company name and plans are displayed in small fonts.
      • You can’t display special offers or coupons.
      • You don’t get assistance in setting up your account.
      • You don’t get your calling area map displayed.
      • On your plan details pages your competitors plans that are similar are shown along with their logo and a link to your site.  To avoid this please upgrade to “Medium” or “Standard.

How much can I expect to spend each month and what does each position cost on a PPC and monthly basis?

Estimated Position In The Search Results

Estimated Per Click Amount

Estimated Monthly Spend

Page In Search Results

Clicks

Company Logo Impressions

Times Plan Info Was Viewed

1

$1.50

$3,000

1

2,500

300,000

14,000

3

$.80

$1200

1

1,500

186,000

8,000

5

$.50

$500

2

1,000

130,000

6,000

10+

$.25

$100

3+

400

90,000

4,500

What are your demographics? See “All About Voip Review Advertising

Where will I show up? See “What different advertising programs do you offer?”

How do I get started?   Click here to be sent to the sign up page and you will be asked for relevant information.

How long does it take to get set up?  Entering your plan data and company data could take 5-30 minutes depending on how fast you are.  Entering availability takes longer and can be done online or by emailing us an excel sheet.

Are there any minimum spends?  No.  We do recommend you read about our “Standard” advertising program.

What happens when my account runs out of funds?  You are treated as a “Basic” advertiser and your exposure and traffic is reduced.  See the description of the “Basic” program to see what you lose.

For more information on advertising with Voip Review go to “All About Voip Review Advertising

 

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